CAIT & EBAY BEGAN THEIR NATIONAL CAMPAIGN BY HOLDING WORKSHOP IN DELHI

     TRADE COORDINATORS TO PLAY A VITAL ROLE

 

Vijyender Sharma
New Delhi---As a first step after signing of the MOU, Confederation of All India Traders (CAIT) and eBay India, India’s leading e-Commerce marketplace hosted a Workshop at New Delhi yesterday evening at NDMC Convention Centre for imparting education and awareness among the trading community for up-gradation and modernization of their respective business formats and use of e-Commerce marketplace for availing multiple opportunities about growing their business nationally and globally. The workshop was attended by nearly 100 traders of Delhi dealing in different kinds of products.

CAIT National President Mr. B.C.Bhartia, Secretary General Mr. Praveen Khandelwal,  Mr. Latif Nathani, Managing Director, eBay India  beside leaders of different trade associations of Delhi also attended the workshop.

As a part of their MOU, both CAIT and eBay have begun their joint nationwide campaign yesterday with holding a workshop at New Delhi among the business community as to why and how their current business format needs a radical change in terms of modernization and how such up-gradation will be accomplished. After holding workshop at New Delhi now they are planning to hold about 20 such workshops in different cities of the Country in various States in next three months.

While addressing the traders at the workshop, the technical team of eBay focused its educational program to impress upon the traders to adopt modern business techniques and tools to ensure better growth of their business and to encourage them to avail benefits of e-commerce market place as an additional business growing tool and for this purpose both CAIT and eBay have instituted a pillar of “trade coordinator” in their strategy who will assist the traders in their process of up gradation. Even a trader who is not familiar with online business can use e Commerce marketplace for generating more business additionally. 

While inaugurating workshop Mr. Latif Nathani said that  online selling is growing at a faster speed and in accordance to keep pace with the growth, the small traders needs to equip themselves with computers and avail the e commerce marketplace to keep their customer base intact. CAIT National President Mr. B.C.Bhartia  said that e-commerce is a platform for doing direct business with consumes facilitating small artisans, women entrepreneurs and persons with limited working capital to enhance their  domestic and even export business. It will also help in wide spreading Indian traditional and cultural products and will fetch domestic and global market for them.

CAIT Secretary General Mr. Praveen Khandelwal said that on the one hand the Government is emphasizing implementation of e-governance in Government Departments whereas no effort has been made to empower the traders who are under obligation to comply the e governance, with computerization resulting into a wide gap. Therefore, the joint campaign of CAIT & eBay will set the ball rolling for upgradation and modernization of trading community across the Country.

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**VijyenderSharma*, Press Correspondent Bohan Dehra Road  JAWALAMUKHI-176031, Kangra HP(INDIA)*
 
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